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Beyond the Book: Mr. Joseph on Empowering Future Beauty Professionals

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Description

In this energizing episode of the DayMakers podcast, host Daved Dolce welcomes Mr. Joseph, a dynamic and passionate educator at Tricoci University. Known for his media appearances and student impact, Mr. Joseph shares his philosophy on teaching beyond textbooks and empowering students with real-world readiness. With a focus on mentorship, industry connections, and student success, he reveals how Tricoci fosters an environment where learners don’t just pass — they thrive. This is a must-listen for aspiring beauty professionals, educators, and anyone passionate about education with purpose.

Show Notes

– Joseph introduces himself as an educator at Tricoci University and reflects on his experience in teaching and industry involvement.

– He discusses the gap between traditional education and real-world expectations, and how Tricoci bridges that divide.

– Joseph emphasizes Tricoci’s innovative approach that gives educators the freedom to teach from experience, not just textbooks.

– He highlights the importance of helping students not only pass tests but build successful, thriving careers in the beauty industry.

– Daved and Mr. Joseph explore the value of Tricoci’s partnerships and how they offer students more than just product training — they open doors to professional networks and career development.

– An engaging conversation about redefining beauty education, inspiring students, and the powerful role educators play in shaping the future of the industry.

 

Links 

YouTube: https://youtu.be/_xOQk9IpRgU

Spotify: https://open.spotify.com/episode/3viAhv6JeGN6AxbLRPIVZm?si=5hN_CI6hQW–0zzNa0D3Dg

 

Transcript 

We are here to make people

feel good about themselves.

We really have to feel like we

are a day maker for the guest.

You’ve made my day.

How great is that when you hear

those words from your guest.

Hey, friends, this is David Dolce

with the Daymakers podcast.

Today we are interviewing

one of our very own, Mr.

Joseph.

He’s one of our

educator extraordinaires.

Mr.

Joseph, welcome to the program.

Fantastic to be here.

I’m glad to have you here.

You’re just one of the people

that I’ve seen since when

I’ve been here and like, oh,

my God, this guy’s great.

He’s great.

He’s great.

You gotta go here, there.

And so having you be a part of

some of the media stuff we

do, you do the news stations, all

of that stuff for us.

So naturally, you should be

on the podcast.

Well, thank you.

I love being popped

around everywhere.

It’s fun.

It is fun.

Instead of just bragging, talking

to the teachers and students

all the time, it’s nice

to have a bigger selection.

It’s true.

So as far as to coach it goes,

what made you choose to coach?

As an employer, I really wanted

something that stood out in

the industry, that was cutting edge.

I.

I got into teaching because I felt

there was such a huge disconnect

from schooling into the real world.

And I felt Tricoci, and I’ve

worked at other places, but I

felt Tricoci really pushed past

in allowing educators the freedom

to teach from experience and not

just a cookie cutter book to pass

a test.

So, yes, we’re getting people

prepared to test, but with Tricoci,

we’re pushing past that and being.

We want you to thrive when

you get out of here.

Not just have a job,

but we want you to thrive, have

a living, have a career.

And Tricoci steps above that in

what they offer on education

side, but also what they offer

to the students with partnerships.

And not a lot of schools have

partnerships besides just having

basic color lines and basic

products to play with.

And then you get out there and you’re

like, I didn’t learn half of this.

Great.

That’s so true.

But Chikotche, I feel it gives

a better foundation in stepping.

Stepping stone for success.

I agree with you, 100.

That’s why I like working

for them too, as well.

So you have a pretty

extensive career yourself.

You got your hands in everything.

You’re not just working at a salon,

you’re not just working at a spa.

You’re not just educating.

You’re doing everything

cosmetology aesthetics.

Just listening to you earlier

upstairs in the green room,

like, the level of expertise that

you have and you bring to our

students is just phenomenal.

I can’t help it when it

just interjects in.

I mean, you speak with such

form, fluidity, and knowledge.

It’s like you’re just.

I want to listen to you.

Like, I want you to be my educator.

I could just stand there and listen

to you come by the campus anytime.

Yes.

So I want to know a little

bit about your journey.

Like, what got you involved

in this industry and how did you get

into education and what’s.

What’s your day to day look like?

Absolutely.

I feel like you don’t

even get days off.

No, I mean, I’ve gotten

to a point where seven days a week.

But I.

I love what I do.

I’m very fortunate.

Starting off.

I started in theater from

performing myself, then kind

of fell into the background

doing hair and makeup.

So before I even got into

the professional world, licensing,

I started off and doing hair

and makeup for musicals

and then going into editorial

for magazines and Runway.

And I never said no.

When I first started, everything

was like, yes, yes, let me do that.

And let me cram as much in.

Because I didn’t know what I wanted

at the beginning.

I didn’t know what avenue

I wanted to go into.

So anytime an opportunity

came up, I was like, yeah,

I can make that work.

Let me just do it,

keep running with it.

And I’ve been fortunate to work in

so many different avenues that

this industry gives us from, like

I said, with everything from going

in musicals and behind the scenes

to TV and film, and then realizing

that I wanted more stability and

went to school to actually gain a

license.

When I learned I could make more

money, that was a great point to

go to, but it really allowed me

to refine the raw skills that I

had, and I was able to find

stability in going into the

salon world.

And I learned what I loved

and didn’t love from working

at a few different places.

I had some incredible bosses, and

I had some really terrible ones,

but some of the worst ones taught

me the most on how to treat

people, how to interact, and what

gives back to a healthy

environment.

So that was part

of going into teaching.

I’m almost in this for 15 years

in the beauty industry.

And I went back to school during

COVID to actually start

teaching because salons were closed

for a while, and I didn’t

know what was going to happen.

So I was like, you know what?

Let me.

Besides just Harping on my

clients and teaching them

and pushing knowledge them.

Let me get back there

and start giving it back

where it really starts.

I’m glad that happened

for you because I love that

you’re part of our team.

You’re relatable, the students love

you, the staff even loves you.

So that real world experience

that you brought into the

classroom, do you think that’s

helped you be a better educator

because you have so much

experience with so many

different things and people?

Absolutely.

I’m very firm believer

in any type of trade school.

And we are a trade school.

We’re hands on.

And I’m a firm believer that

no matter what you’re teaching,

you should be practicing.

So I still work behind the chair

and the salon bed and spa bed.

And I still have my own salon

and spa that I work in.

And being with church allows me

the flexibility to be behind

the chair and also in a classroom

and corporate setting where I can

give it back but stay connected.

Cause I feel once you stop practicing

your craft, we lose our creativity,

we lose that passion.

And by staying, even if it’s just

one day or once every couple

months, you’re doing stuff, doing

a photo shoot, it re sparks it.

And you’re able to show that passion

in the classroom more

than just teaching from a book

or going through the monotony.

That starts to happen.

So I like to keep

the spark and I get bored.

So I have to do everything.

I know, don’t we?

All this creative energy we all have.

But it’s true.

I tell my clients now when I’m

doing my clients, like, oh my

gosh, you’re probably so tired.

You work so much like this though.

This makes me feel

like a human being.

Yes.

Reminds me of who I am.

It brings it back, creativity

to what sparked it, why we

saw the people doing this.

We saw stage shows, we saw when

we were getting our hair done.

And that really sparked

into I want to do that.

I want to have the flexibility.

And I’ve even realized my

clients love hearing about it.

They’re like, so what are

you doing at the school now?

What.

What’s happening with us?

So it crossed in where one

didn’t get affected or

the other and I can teach them.

They’re like, oh, I didn’t even

think that that was a part of it.

And I’m like, yeah, we go through,

through multiple little

courses that are like different

professions all tied into one

that people don’t think about.

Yeah.

Wow.

Like, that’s a good qua.

That’s a good Segue into.

What I want to ask you is, what

do you think there’s some common

misperceptions that people have

of beauty school educators?

Because I know when I’d say I’m

an educator and I’ve had people

tell me, oh, what do you teach?

And I’m like, oh, beauty school.

Oh, like, wait, what do you mean?

Like, it’s very detailed,

like it’s valid.

I was like, I actually

teach real stuff.

I get it all the time and I still do.

And I actually love it.

Now, before I kind of got offended,

I’m like, what do you mean?

Like, oh, cosmetology?

I’m like, no, I teach aesthetics

and cosmetology and I

love it and I kind of throw

it back as a challenge.

I’m like, well, yeah.

I’m like, we just went over to them.

They’re like, wait, you have

to learn engineering

and biology and chemistry.

I’m like, there’s a lot of

mathematics and science, but we deep

dive into chemical formulation.

What we’re doing in clients.

I mean, color theory, things that

take people years to master.

We’re cramming into like a year

long, maybe two year long program.

I was like, you’re doing a mini

medical biology course.

You’re doing a engineering

and electrical course, everything.

So it’s not just, yeah, we get

to play with hair and people’s

skin and socialize, but there’s

a psychology aspect in it.

It’s so much deeper,

handling so much emotion, being

so intimate with people.

And I.

That’s a whole thing in itself.

Learn secrets that I’m like, oh,

probably shouldn’t know that

about your family, but great.

I’m like, can’t remember that

you part your hair on that side

for 10 years of seeing you.

But I know everything about your

whole family that’s so relatable,

like, what side you part on, right?

Like, oh my God, I’ve been

doing your hair 10 years.

Put that one note in.

But everything else I know, oh,

your grandchildren, everything.

I’m like, remember their names.

But I’m like, what’s your name again?

Well, they saw you for 10 years.

When I always bring up to people

that question, like, oh, educate.

I’m like, don’t you want the person

that’s doing your hair, working

on your skin to be able

to identify different conditions

or diseases that you may have?

I’m like, we need to know all

the differences between ringworm.

Ringworm looks like psoriasis.

Yes, but we need to know

the difference between these.

Absolutely.

We’re Going to professionals

for doctors and we go to the dentist

and we go, we hire a plumber

because we can’t do it.

But we have to learn all

those things as well in that.

I mean, even just like when I talk

about, oh, you do an engineering

course, I’m like, well, yeah,

we are working with machinery.

We know the voltage and how many

outlets we have to have things.

So we don’t blow up our salon.

Yeah, we don’t blow up our

hairdryer and start your head

on fire with hairspray.

I was like, there’s so many

little things that go into it.

And so I kind of wear it as a hat

of like, yeah, we’re kind

of like a master of nothing.

But we were a jack of every like

career pulled together in one.

I love.

You get to brag about.

And it makes it great for social

interaction at parties because you

have someone who’s a psychologist.

I’m like, oh yeah, to talk

about a study or something.

And they’re like, I thought

you just played with hair.

Like haha jokes on you.

I know you wish, but that’s

the fun part of it too.

Hearing people’s stories, that’s what

makes you relatable to students.

All the things that you hear.

What advice do you catch yourself

giving to your students

more so than maybe something else?

Do everything.

Don’t say no.

Take the opportunity, Jump

around, move around.

I was fortunate enough

to do it, but I went out

and sought after things.

I also was fortunate where because

of people I met, I was recommended

for things and things that I

never even thought I would do.

Like when I got into doing film and

television, I met somebody on set

five years prior, worked with them

for like two minutes, sprucing

their hair up for them to put a

helmet on.

They referred me to a producer

and they called me and said,

can you come do a pilot?

And that spurred doing

a TV series for a year.

And I’m like, you never

know who you’re meeting.

So.

So do everything.

Go to every social

event, do every mixer.

You’ve worked a 10 hour day

in school.

And I say work because it is work.

It’s not.

You’re, you’re sitting in class doing

reading, you’re, you’re working.

I’m like, go to that mixer

on a Saturday or Friday night.

Go and network, socialize.

Because you never know who’s going

to call you five years later.

You never know what that’s going

to line up that you didn’t

think you want to go into platform

work and working on stage.

But, hey, the beauty show is coming

up and somebody needs someone

to hand out flyers at their booth.

And just by handing out flyers,

they love your personality

and that you educated yourself

on their brand without needing to.

And they’re going to call you

to come and do traveling shows.

It’s just there’s so many avenues

that this brings into you.

So I say take everything

and every opportunity you can.

I love it.

You decide what you want later.

Yeah.

You don’t want somebody to go

into somebody else’s chair because

you don’t know how to do it exactly

right then and there.

Well, and that’s great, too,

because I love the education

aspect because I’ll talk an ear off,

but I like educating clients.

And I always say, whether you

come back to me or you don’t,

I want you educated on your

own body and hair so you can

make an educated decision.

Like, if you’re in that situation

where you do go somewhere else,

because we jump around, we try

different places, but you at least

know what’s happening to you.

You know when something

is right or wrong.

So now you have the education backed

up, and they usually come back

and they’re like, can you fix it?

I’m sorry.

Like, I went somewhere else.

I’m like, that’s fine.

Let’s fix that.

I’m going to charge you more

money, but we’re going to fix it.

But I like that education behind it.

I like using education as a weapon,

and I know that seems very

taboo, but it’s your best defense

when you’re underestimated.

But it’s also your biggest

piece you can put forward.

We.

And it’s not showboating,

it’s not this.

But you’re.

You’re factually backing up what

you’re working on and doing

to show that you have the skill

and knowledge to move forward.

Huge.

What example do you have

when you look back?

Like, I have a million of them,

but some do stick out of a certain

student that came into your life

probably for a reason.

And you can look back and be

like, you know what?

Like, I made this person’s day with.

This person really

got a lot out of me.

And I really do feel like I affected

their life in a positive manner.

One that sticks out for you.

I had a student at a prior school

that we butted heads.

We’re always.

There’s only going to be that

one educator, and I had one

myself, but we butted heads so much

on trying to get.

They had such great skill,

raw skill, but they already

felt they knew everything.

And I was like, I challenged them

and challenged and they hated me.

But I’m not here

to be your best friend.

I’m here to make sure that you

have the education and you

can go out there confidently.

So I’m like, that’s fine, throw it

at me if you don’t like me now.

But they reached out to me five

years after they graduated and they

sent me on social media like

a five paragraph, like, thank you.

They’re like, I was a pain

in the ass to you and I’m so sorry.

But thank you for pushing and

making me so angry to the point

where I ditched school for two

hours and you had to go walk

around the promenade to find me

and then found me in a grocery

store and yelled at me to get

back to school.

They were like, thank you.

Because it instilled in me

such a work confidence.

And you were the first person

to actually believe

in what I was doing.

They came from a background

and family that really wasn’t there.

I learned more and it’s

very deep and it gets raw.

But there are so many people going

through so many different

challenges, whether it’s family

related, work related,

homelessness, and with this

particular student, they had no

family, they had nothing.

And they were always told,

you’re going to be average,

you just need to get a job

where it’s going to pay you.

You’re not going to be

a shining star, you’re not going

to stand out, don’t try.

You’re not competent enough.

And having someone behind

you that sees that little bit

to push I think is huge.

And whether I do it or not,

I try and do that with everybody

because I don’t know who

it’s going to stick with.

And I can’t really be a person

to say, yeah, I’ve made

an impact on someone’s life.

I think that’s going towards

the person that you talked with.

So it’s kind of like you kind

of have to do a review on all

the teachers and students I worked

with and see who got something.

But I just try and put it out there.

And when you see that raw

talent, you push and drive people

because sometimes they don’t

have that support at home.

They don’t have someone that’s in

their corner rooting and being

like, yes, you did something so

small and in the hindsight it’s so

minuscule, but right now it means

so much that gives that spark for

them to keep going and have a

confidence.

And that’s us, like in this industry.

As educators, like college educators,

really don’t know their students

on that personal level.

They’re a number in a giant showroom.

Yep.

And it’s almost required

of us get to know them.

I wouldn’t be here if I

didn’t have somebody that did

that extra focus on me.

I was a school student.

I was nuts.

I’d hide in cabinets, be sleeping,

like, just the whole thing.

I was all over the place.

And I have.

I have Miss Annie and Miss Annie.

I had a Miss Annie during the day

and a Miss Annie at night.

And they were two of the biggest

driving factors that pushed me

to do things outside of my comfort.

And I was like, thank you.

I hated them at first.

I said that to them when I graduated.

I’m like, I’m sorry.

I was a horrible student

to you, but thank you.

And they, like, gave me

the smile and hug, and I’m

like, that stuck with me.

Then they know.

And that is how you know

you did a good job.

Like a couple of my graduates

I’ve interviewed, and for them

to just tell me, like,

you made an impact on my life.

Oh, my God.

I’m doing what I’m supposed to do.

I still get it where they get.

I get texts now because

I’m like, listen to that.

You graduate, you can bombard me

on social media and add me.

And I get texts like, I just

interviewed for this and I got it.

Or they’re like, I interviewed

at six places.

But I’m really.

I’m like, that’s fantastic.

At least you put yourself out there.

And they still check in.

Or I stalk them on social media

and I check in and see what

I’m like, look at what you’re

doing and accomplishing.

We just had a student come

back, and they’re a brand ambassador

for Keratin now.

They reach out because of their

social media push, and they’re

doing all this color stuff.

They’re reaching out and making

their own extensions,

brand and working on cost.

And I’m like, it’s amazing.

And they turned to me after

they were just high,

and they’re like, thank you.

I was a pain in the ass, but thank

you for being on my back in school.

And I’m like, you had this skill,

but you were putting yourself

in a grouping at school.

Because we get clicks and you

have to separate yourself.

This is what you’re

getting out of it.

Don’t let someone else hinder that.

And they’re thriving.

I think they’re one

of the biggest success stories

coming out of Tricoci.

At least that I personally

got a small piece in.

That’s fantastic.

As an educator, that’s cool.

What’s been your most rewarding part

of, like, being a part of Tricoci?

I think the new friendships

and grouping that

I’ve gotten out of it.

And not just with educators, but also

students that I now call colleagues.

With Tricoci, you get a whole

new walk of life with everybody.

Sometimes you get into a job

and you find it because

they’re the same people.

You kind of melt because,

like, oh, we have the same.

But it’s so diverse.

And sometimes it’s confrontational,

but in a good way.

Where you build.

And Chikochi really

has become a family.

I’ve worked at a lot of places

and spas and salons and everything.

And you have the camaraderie when

you’re there, but not on the outside

where we can message each

other and check in or do stuff.

And it’s nice having that family unit

with your Kochi and being

able to contribute into it.

So I think that’s the most rewarding

part is that it’s so accepting,

so diverse, and it’s challenging.

So it just.

You keep moving up and going

and going and going.

And Tricoci will allow you to go

as far as you want to, or they’ll

be happy and just let you sit

comfortably where you’re at

and sit and be like, okay, cool.

You’re right there.

You want to say,

we’ll keep you there.

Otherwise they’re going to push you

and be like, no, you can do more.

They’ll throw something.

Oh, you do that.

Oh, come and do this.

That’s how I got put into doing

the television, everything.

They’re like, oh, you

did good on that.

Let’s start you here.

And I’m like, oh, okay.

They give you more challenges.

I’m like, okay, cool.

Let’s see where that takes us.

Yep, we’re watching.

Yeah.

When people, how do I get your job?

How do I get your job?

I’m like, just keep being

you and they’ll find you.

Oh, yeah.

Like, I’ve never asked

for any of my promotions.

They’ve asked me if I’d be

interested in doing them.

So some people have the wrong

mentality going in that.

And you’re right.

That’s another opportunity of just.

You don’t say no.

Yes, absolutely.

Doing those things that

make you nervous.

But no.

Yes, I’m going to do it.

I’m going to do it.

And then you show up.

I want to congratulate you.

Also, you were recently promoted,

now that we’re talking about it,

to a student success advisor.

Thank you so much.

And we did.

We’ve been talking

about being a day maker.

You’ve answered questions

about how you’ve helped shape

people and change them and carrying

that into their life.

Like, do you realize like the impact

you’ve had on like their future

and their future mentoring and when

they talk to other people, they’re

always going to remember you.

They’re always going to remember Mr.

Joseph and what you did for that.

It’s something you realize after

the fact you’re in it and you’re

really not thinking

about what am I doing for them.

You’re obviously doing everything

for that student.

It’s like, I’ve done this, I’ve

done what I wanted and gotten out

of it and I’m still doing.

But you kind of pull yourself out

of it because we all like

accolades and we like to be

congratulated, but you don’t really

matter in that moment.

It’s all focused on that

student because you don’t want

them to be as good as you

want them better than you.

If they get there faster,

they learn the mistakes you

made and get their past.

So I do realize down the line and

looking back at everything how much

I’ve contributed and achieved, but I

don’t feel it matters in that moment

because you kind of have to remove

yourself because you remove your

pride and you remove your ambition

because your ambition in that moment

is to push them to get their all out

of it.

It’s true.

So you can be skilled

and talented, but it’s not your

time to shine in that.

It’s not.

No, it’s theirs.

Some people are the opposite way.

How do you think all of this

helped you create these

long lasting relationships?

Oh, wow.

Honestly, just being able

to just keep doing what I love.

I think I know the day to pack

up and stop is when I wake

up and I’m like, I don’t

want to do this anymore.

I wake up loving what I do.

I talk my partner’s ear off.

He’s like, leave work at work.

I’m like, I can’t.

I’m like, I eat, sleep,

breathe this industry.

I’ve done every aspect of it.

I’m like, I’ll still answer a call or

email from people because I love it.

And I think that what keeps

me tied in it, wanting

to still help, wanting to push.

And I’m the type of person,

I’m never really satisfied when

I get something because I

want challenge I want to grow.

I want to keep moving.

And I feel when you’re

green, you grow.

When you’re not, you rot.

So I like to be comfortable.

I get to a point.

So, like, this promotion, fantastic.

I’m going to sit in it,

I’m going to enjoy it.

I’m going to appreciate

the accomplishment I’ve achieved.

But down the line, maybe

in a year from now, I’m gonna be

like, I’m too comfortable.

I need a challenge.

I need to shake it up.

Maybe I need to do something

new or refreshing, and I need

to be more challenged.

So I’ll be messaging, be like,

hey, is there more I can do?

Is there another challenge

you can throw my way?

Cause my plate’s not

full enough as is.

No, we love it.

We love those questions.

I like that.

I just like being able

to be in it and keep going.

And I know the day when I

wake up and I’m like, I

don’t wanna do anymore.

I’m happy with just I’m sitting

complaints, and I’m like, okay, your

passion’s a little bit done.

Maybe it’s time to move over

and let someone else that’s

younger and has another view

on life and they can take the

reins from there and continue

pushing and driving the next

generation.

We have a lot of passion, so

you’ll be around for a while, Mr.

Joseph.

I’m probably gonna die doing

what I do to the moment.

But again, thank you so much

for being part of this.

Thank you.

And congratulations

on that promotion.

I look forward to many years working

with you and just seeing

what the future brings for you.

It’s bright.

Thank you.

It means a lot.

You’re very welcome.

Thank you.

This has been fantastic.

I’ll come back anytime.

All right.

You’re welcome anytime.

Thank you.

Have a good rest of your day.

You too.

Thank you.

Thank you.

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