9 Chicago Beauty & Fashion Bloggers and Influencers to Follow

The Chicago beauty and fashion world is always growing and changing. There are plenty of Chicago beauty influencers out there, many with a national and even international fan base. Whether you’re looking to pump a bit more Chicago into your life or you’re trying to look into Chicago fashion as a starting point for your own fashion journey, here are nine beauty and fashion influencers to add to your list.

Michelle Thames | Happily Ever Natural



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Michelle Thames is a self-branded social media expert, and while social media management is her main area of expertise, the Happily Ever Natural brand is definitely one that’s more about beauty and fashion, especially for women who want to give themselves a natural life to follow. Follow Michelle for social media management tips and for great day-to-day styles you won’t find anywhere else.

Heidi Daoud | Wishes & Reality


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By showcasing the best deals from Amazon, Target, Walmart and more, Heidi Daoud has been able to expand her fashion and beauty impact to over 75,000 Instagram followers. She’s always showing off outfits she got at a great price, and they’re outfits you can find too. You can follow Heidi to get everyday wear outfits in your feed at a price you can afford, regardless of your budget.

JP Thomas | JZPThomas



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JP of JZPThomas has the tagline “Where Fashion Meets Fitness.” She’s equally interested in fashion as she is in fitness, and she’s working to bring that mindset to other women. On JP’s Instagram, you can find content of her performing workouts, posing in her favorite workout clothes, and styling incredible clothing.

Samantha Kramer | Gold Coast Girl


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With content about motherhood, fashion, lifestyle and food, Samantha Kramer definitely hits all the points necessary to be a great fashion blogger. Whether you’re looking for a special at-home recipe or you want some motherly styles to give you some style inspiration, follow Gold Coast Girl to make sure it’s in your Instagram feed.

Caitlin Jecklin & Danielle Sommerfeld | Once Upon a Dollhouse


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Once Upon a Dollhouse proudly brands itself as “The Original Best Friend Blog,” and being best friends is definitely in the DNA of this immensely popular blog. Everything these two do, they do together, from their blog to their Instagram to their very successful podcast. Follow these two on their combined Instagram account to see the self-proclaimed “Mom + Hot Aunt” make their way through the world and give you some style inspiration.

Kelly Larkin | Kelly in the City


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Kelly Larkin grew up in Connecticut and moved to New York City in 2006, but in 2014, she and her husband moved to Chicago and eventually found their “forever home” there. Now, she shares her life with over 100,000 followers on Instagram, including everything from dinner dates with her husband to exciting moments in her two daughters’ lives to their ongoing home renovations in Lincoln Park. Follow to keep your Instagram feed a little bit warmer.

Jess Keys | The Golden Girl


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The idea behind Jess Keys’ online presence is to make sure there’s a community for women who want to feel empowered with everyday attainable style. Jess describes her style posts as “meant for real life,” with options that are affordable, versatile and classic enough not to go out of style as soon as you buy them. With Jess, you’ll always find posts that feel real and attainable.

Jennifer Worman | Red Soles & Red Wine


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Jennifer Worman’s full-time job is content creation, which means you can be sure she puts her whole heart into it. She describes her own brand as being a “fashion, travel, interior, food, and wine lover,” and both her website and her Instagram showcase that. Dupes, which are low-cost versions of high-cost products, are some of her most beloved posts on Instagram and her blog, and you can gain access just by following.



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Helen Berkun is actually a designer, showcasing a curated and designed mix of classics and on-trend influences through her design brand BERKUNSTYLES. However, she’s much more popular for her day-to-day Chicago fashion blogging, which she does on her personal Instagram account. Follow her to get her day-to-day Chicago life pumped into your Instagram feed.


These aren’t the only Chicago-based influencers you might want to follow, but they’re certainly some of the most popular and inspirational. If you’re interested in adding Chicago-based content to your daily life, you can use this list to find the newest and most on-trend Chicago-style fashionistas. If you want to become a Chicago fashionista as well, you might want to look into the esthetics program from Tricoci University of Beauty Culture, which can prepare you for the makeup artist experience.