How to Market Yourself as a Cosmetologist
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How to Market Yourself as a Cosmetologist

Posted on: May 2nd, 2020

Build Your Digital Presence

One of the most important things you can do to grow your career as a cosmetologist is to set up a professional digital presence for yourself. A personal website can be incredibly useful for relaying information, attracting new customers, and building credibility in your field, but don’t stop there. Cultivating a social media presence on as many platforms as possible can extend your reach dramatically. We recommend starting with Instagram, Facebook, and YouTube to post completed styles, new offers, and beauty advice. Show the world what you can do!

Focus on What Sets You Apart From Competitors

In the competitive world we live in, having the ability to set yourself apart from the crowd is more important than ever before. Think about what your strengths are and what unique services you offer, then lean into them. If you are able to do specific services better than anyone else in your area, and you let it be known, there’s a greater chance that clients will be willing to go out of their way to book an appointment with you.

Cross-Promotion

A great way to strengthen both your client base and your professional relationships is by participating in cross-promotions with businesses and individuals in your area. Ask local establishments you frequent if they are willing to post your offer at their front desk in exchange for including their information on your website and social media. Look for people who offer complimentary services to yours and consider creating a package deal or joint discount.

Offer Services for Charity

Building a loyal client base can be tricky in the beginning no matter what your profession is. The best way to overcome this hurdle is to get as much exposure as possible. A great way to do this is by offering your services to a local charity. By doing do, you’re helping out those who are less fortunate in your community and getting your name out there at the same time. Taking the steps to actively network in your community through charitable events can help you open doors you didn’t even know were possible.

Offer Discounts to Repeat Customers

Building loyalty is incredibly important in cosmetology and related fields. Clients who trust that their stylist will delivery consistently high-quality services are much likely to keep coming back, sometimes for years. This can be done in a variety of ways, but an easy way to get started is by offering discounts to repeat customers in order to keep them coming back.

Open and Frequent Communication

Maintaining your client base with open communication is vital to the growth of your career as a cosmetologist. Consider starting a monthly newsletter with updated services, offers, and discounts to entice your clients into coming back for more services. Always display confidence and competency when handing clientele so that you can gain their trust in your abilities. Always discuss the desired results of a service before you get started to ensure that your client walks away happy.